Stop Guessing Why Your Ads Aren’t Scaling. Start Seeing the Truth.
Most agencies give you dashboards and narratives. We give you reality. What’s working, what’s wasting spend, and what has to change for Google and Meta to become profit engines again.
Your Performance Problem Isn't the Platform. It's a Lack of Candor and Care.
From a distance, your marketing looks fine. Up close, CAC is drifting up, margins are tightening, and everyone has a different story about why. There’s no clear read on what’s actually driving performance or what needs to change first.
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Senior leaders pitch youThen hand your budget to people still learning the platforms.
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Dashboards that look polishedBut don’t explain why acquisition costs climb every quarter.
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“Wins” that miss the pointAgencies celebrating while your unit economics quietly fall apart.
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Lack of proactive strategyYou felt prioritized in the first month, but now things are stagnant.
Who We Work With
Hear How We Turn Clarity Into Results
Unfiltered feedback from brands who improved CAC, scaled profitably, and stopped guessing with their ad performance.
“I have only good things to say about Matt at Slaymaker Marketing. He is the kind of consultant you dream of responsive, knowledgeable, and productive. Matt is fantastic at keeping us abreast of how things are performing, and his suggestions are always thoughtful (and drive results). I've worked with a lot of contractors over the years, and I can say with confidence he is one of the best I've ever had the pleasure of working with.”
“Working with Slaymaker Marketing has been instrumental in elevating our digital advertising. Matt exceeded every expectation from Google Ads and Meta strategy to improving website conversions. Personable, professional, and a true partner. I’d recommend Slaymaker Marketing to any business… except our competitors.”
“Matt and his team conducted two Paid Search audits for me one that was gratis and shorter, and another that was more in depth and meatier. Both audits were immensely helpful and actionable. I recommend him to any demand gen team using Paid search!”
What You Get with Slaymaker
When you operate with clarity and truth instead of spin, performance improves fast. Everything we do is built around giving you accurate reads, disciplined strategy, and decisions grounded in reality.
Senior-only ownership
Senior-only ownership of your Google and Meta strategy.
Profit-first reporting
Reporting that speaks in revenue, CAC, and profit. Not ROAS theater.
Testing that teaches
Testing that isolates offer, creative, and audience variables so you actually learn something.
Full-funnel recommendations
Direct recommendations on everything influencing acquisition cost, even if it’s outside ads.
A monthly “stop this, double down here” plan
A monthly “stop this, double down here” plan that cuts noise and drives compounding improvements.
An extension of your team
We treat our clients' businesses like they are our own. When performance is down, it keeps us up at night.
What Happens When You Combine Care,
Expertise, and Honesty
When decisions are tied to reality instead of assumptions, performance shifts quickly.
Increase in YouTube Sales
Increase in YouTube-driven sales after cutting beloved campaigns that were quietly destroying margin.
Read the case study →Lift in Google Ads Revenue
Lift in Google revenue after aligning goals with the brand’s actual unit economics.
Read the case study →Increase in MQLs
Increase in sign-ups after fixing conversion friction instead of forcing more spend into a broken funnel.
Read the case study →Three Ways to Work With Slaymaker
Every engagement starts with clarity. Each option reflects a different level of involvement but the same standard: senior talent, direct communication, and truth-driven decision-making.
Comprehensive Ads Audits
A one-time, brutally honest teardown of your Google or Meta account with a prioritized plan for what to cut, fix, and scale.
- Full account analysis
- Waste identification
- Priority action plan
- Implementation roadmap
Ongoing Management
Senior-run performance management built for brands that want predictable acquisition, disciplined testing, and profitable scale.
- Senior strategist ownership
- Waste identification
- Priority action plan
- Implementation roadmap
Direct guidance for in-house teams and agencies that want sharper strategy, better decisions, and clearer performance.
- Full account analysis
- Waste identification
- Priority action plan
- Implementation roadmap
The Team That Drives Results
Matt Slaymaker
Founder & Principal Strategist
Niki
Google Ads Associate
Graziel
Facebook Ads Specialist
Jacob
Creative Manager
David
Senior Digital Specialist
Mary
Project Manager
Joe
Outreach Specialist
Peter
Web Developer
Ready for a Clearer, More Honest View of Your Performance?
In one conversation, you’ll understand what’s actually happening inside your Google and Meta accounts, what’s holding back profitability, and whether we’re the right partner to fix it. Direct, candid, and immediately valuable.
Direct, candid, and immediately useful whether we work together or not.